Shift the beliefs you didn’t even know were holding you back.

The beliefs and perceptions we hold—often formed early in life or shaped by past experiences—quietly influence how we think, feel, and show up every day. Some of these beliefs support our growth and confidence. Others, even when we’re not aware of them, create friction—keeping us second-guessing, stuck in old patterns, or working harder than we need to.

If you’ve been sensing that something internal is out of sync with the life or career you’re working to build, you’re not alone—and you’re not doing anything wrong. It may simply be time to shift the underlying beliefs that no longer serve you.

It’s possible to awaken your full potential and create more peace and ease in your life.

What is PSYCH-K®

PSYCH-K® is a simple, powerful process that helps you transform limiting subconscious beliefs—quickly and safely. These beliefs shape how you see yourself, what you believe is possible, and how you respond to stress, success, and change.

Even with strong intentions and personal growth work, many people hit an invisible ceiling. That’s because 95% of our behavior is driven by subconscious programming—not logic or willpower. PSYCH-K® helps you shift those deeper beliefs so you can move forward with more confidence, clarity, and ease.

This process creates rapid, lasting change—without needing to relive the past or analyze every detail. PSYCH-K® helps you communicate directly with the subconscious and rewire the beliefs stored there—so your inner world supports your goals instead of silently resisting them.Think of it as updating the software behind the scenes. want.

How PSYCH-K® can help you

PSYCH-K® can stand alone or support any coaching or personal development work. Many clients use it to:

  • Release stress and emotional triggers

  • Break through perfectionism, people-pleasing, or self-sabotage

  • Rewire patterns related to money, love, worth, or health

  • Heal emotional roots of chronic tension or disconnection

  • Rebuild confidence and clarity during transitions

  • Strengthen connection to intuition, peace, and purpose

Instead of relying on motivation, positive thoughts and actions that can take years, we can shift belief patterns in minutes. You leave with new eyes on your life.

PSYCH-K® Facilitator & Executive Coach

Over the past decade, Emily has coached some of the most forward-thinking leaders at Google, Rocket and beyond. What she discovered time and again is that beneath every role and résumé, we are all human—and our greatest challenges often stem from the subconscious beliefs and patterns that shape our behaviors. With this understanding, Emily has committed her work to helping individuals reconnect with their inner power and unlock what’s possible through PSYCH-K, a deeply transformative process.

At this time, PSYCH-K® sessions are offered in person only to support the most effective partnership and outcomes. Sessions take place in a quiet, private space within my home practice, designed to offer comfort, presence, and focused support for your transformation.

  • "Before working with Emily, I felt overwhelmed and weighed down by so many shoulds and outdated expectations. Now, I feel free to make choices that feel right for me. Coaching helped me recognize the patterns I was stuck in—and gave me tools to break free."

    K.L.

  • "Since partnering with Emily, my effectiveness increased. The ability to respect my own boundaries and energy has been huge. I’m operating more from my own values and priorities."

    A.Y.

  • "Over the past couple of years, Emily has been coaching me to a happier and more fulfilled life! What really stands out is her ability to ask soul-searching questions that actually lead somewhere. She’ll help you break down lofty dreams into manageable chunks. You’ll be glad you gave her a call."

    A.C.

  • Emily was an instrumental coach for me at a time when I was spinning my wheels trying to figure out my next career move. She offered new perspectives for processing my challenges and helped me to find the next best move for me. Her feedback was always gentle and thoughtful, but her questions/exercises still challenged me. Emily is the strongest coach I've had.

    H.P.

  • "Before we started working together, I was far from performing at my best in an executive leadership role. On the surface, I appeared successful in my career, but I was internally struggling with feelings of overwhelm and uncertainty about what was holding me back from the next level of success. I knew I was capable of more, but I couldn’t figure out how to clear the mental and emotional barriers keeping me from moving forward effectively. I wanted someone who could help me process what I was experiencing, challenge me when needed, and ultimately help me eliminate distractions or false narratives I was telling myself. I’ve gained a sense of balance that allows me to be more present and intentional in both my personal and professional life. The transformation has been empowering, and I’m grateful for the tools and insights I’ve gained

    S.M.

What to expect in a PSYCH-K®session

PSYCH-K® is a gentle yet effective process, always done in partnership between the facilitator and the client. Sessions are a collaborative experience where you remain fully conscious and in control throughout. These in-person sessions are designed to support your specific goals, desires, and challenges—offering a personalized approach to transformation that honors your inner wisdom.

Each session is a collaborative process designed to support your specific goals or challenges. You’ll remain fully present and aware throughout, and most people leave feeling lighter, more grounded, and aligned with their intention.

First, we’ll start with a conversation to identify the belief or pattern you’d like to shift

Then, using gentle pressure muscle testing, then use muscle testing to identify and shift underlying patterns that may be blocking your progress.

Next, we’ll go through a PSYCH-K® balance—a simple, guided process that helps rewire limiting beliefs at the subconscious level.

Finally, you will put your goal statement into action to benefit from the new potential you have.

FAQs

  • Because insight alone isn’t always enough to create lasting change. PSYCH-K® goes beyond mindset work by shifting the subconscious beliefs that silently shape your thoughts, choices, and results. It’s fast, gentle, and effective—designed to help you achieve a whole-brain state that helps you align your inner world with the life you want to lead.

    If you’re ready to stop overthinking and start experiencing more clarity, confidence, and ease, PSYCH-K® offers a direct path forward.

  • Item descriptioA balance is the core process in PSYCH-K®—a gentle, guided technique that helps shift limiting beliefs by bringing your subconscious into alignment with what you consciously want.

    It works by creating what's known as a whole-brain state: a measurable condition where both hemispheres of your brain—the analytical left and intuitive right—are activated and working together.

    Under stress, the brain becomes lateralized—meaning one hemisphere dominates while the other is suppressed. This is your body’s natural survival response, but it limits your ability to respond with creativity, clarity, or calm. It’s like trying to navigate life with half your brain online.

    Using EEG brain mapping, neuroscientist Dr. Jeffrey Fannin partnered with PSYCH-K® originator Rob Williams to study this effect. They found that after a PSYCH-K® balance, participants’ brains showed coherent activation across both hemispheres—a hallmark of the whole-brain state.

    This matters because the whole-brain state is associated with:

    • Enhanced problem-solving and mental flexibility

    • Better emotional regulation and stress recovery

    • Increased creativity, intuition, and focus

    • Faster and more stable behavioral change

  • Yes—while PSYCH-K® is not a clinical or diagnostic tool, its principles are supported by research in neuroscience, epigenetics, and brain integration. The process is designed to create what's called a "Whole-Brain State," which has been shown to support accelerated learning, stress reduction, and belief change.

    Cell biologist Dr. Bruce Lipton, author of The Biology of Belief, is one of the most well-known advocates of PSYCH-K® and its impact on subconscious reprogramming. The method also draws from established practices like muscle testing and cognitive psychology to support inner change.

    RESOURCES

    PSYCH-K® bridges science and spirituality in a way that honors both—the practical and the personal.

    The Neuroscience of Leadership - article by Rob Williams & Dr. Jeff Fannin, NeuroConnections, 2011

    The Mind is The Doctor - interview with Rob Williams, The Intelligent Optimist Magazine, 2012

    Correlation Between Belief, Whole Brain State and Psychotherapy - article by Rob Williams and Dr. Jeff Fannin, CAPA Quarterly, 2012

    Efficacy of PSYCH-K shown with brain-mapping - scientific paper by Rob Williams and Dr. Jeff Fannin

    The Whole Brain State and its Applications for Business Success - article by Rob Williams and Dr. Jeff Fannin, International Journal of Management and Business, 2012

    This article written by Dr. Jeff Fannin with the latest research using brain mapping with PSYCH-K® processes.

    Placebos Are Getting More Effective - Wired Magazine, 2009

  • Coaching helps you gain clarity, set meaningful goals, and take aligned action—but sometimes progress still feels out of reach. That’s often because subconscious beliefs are quietly creating resistance or self-doubt. PSYCH-K® works at that deeper level, shifting limiting patterns so your inner beliefs support the change you’re ready to make. Together, coaching and PSYCH-K® create lasting transformation by aligning strategy with subconscious integration.

  • This varies depending on your goals. Some people experience significant change in just one session, while others choose multiple sessions to work on deeper or multiple issues.

Awaken your full potential.

About PSYCH-K® from the founder, Rob Williams

The Power of the Mind with Dr. Bruce Lipton